Solekah, Nihayatu Aslamatis 
ORCID: https://orcid.org/0000-0002-6722-8283
(2020)
Investigasi religious value terhadap green purchase attitude dan green purchase intention (studi empiris milenial muslim).
Research Report.
Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) UIN Maulana Malik Ibrahim Malang, Malang.
(Unpublished)
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Abstract
Purpose - this study aims to test the green purchase attitude as mediating variable towards green purchase intention including five determinants: Religious Value (RGV), Natural Environmental Orientation (NEO), Environmental Knowledge (EK), Environmental Concern (EC) among Muslim millennial. Design / methodology / approach - This study uses 369 samples, consist of millennial from Islamic university students in Indonesia Partial least square was applied to evaluate the association between Religious Value (RGV) and Natural Environmental Orientation (NEO), Environmental Concern (EC), Green Purchase Attitude (GPA), Green Purchase Intention (GPI)
Findings - The higher the religious value of the millennial generation, the higher their compliance with the orientation of natural environment. The higher the religious value of the millennial generation, the stronger concern regarding ecological issues (EC). The higher the religious value of the millennial generation, the more positive they will have towards Green Purchase Attitude (GPA). The higher the religious value of the millennial generation, the stronger intention to Green Product Intention (GPI). Millennial consumers with strong adherence to Natural Environment Orientation (NEO) will have more knowledge about environmental concern (EC). Millennial consumers with strong adherence to natural environmental orientation (NEO) will have stronger concern with respect to environmental concern (EC). Millennial consumers who know more about the environmental knowledge (EK) will have more positive attitude towards Green Purchase Attitude (GPA).Consumers with positive Environmental Concern (EC) will have a more positive attitude towards green purchase attitude (GPA). Consumers who have positive attitude towards green purchase attitude (GPA) will have stronger Green Purchase Intention (GPI).
Originality / value - Although some existing research has established the relationship between religion and consumer behavior, further research is needed to better understand the impact of religious value on many other aspects of consumer behavior, therefore this study was conducted to build empirical framework regarding the effects of religious value on green purchase attitude and green purchase intention
| Item Type: | Research (Research Report) |
|---|---|
| Keywords: | religious value; natural environmental orientation; environmental knowledge; environmental concern); green purchase attitude; green purchase intention |
| Subjects: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development |
| Divisions: | Faculty of Economics > Department of Islamic Banking |
| Depositing User: | Nihayatu Aslamatis Solekah |
| Date Deposited: | 07 Jul 2022 08:57 |
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