Financial literacy, lifestyle, consumption behavior of K-Pop fans in Covid-19 pandemic with religiosity as moderating variable

Nadia, Putri Vita and Wafiroh, Novi Lailiyul (2022) Financial literacy, lifestyle, consumption behavior of K-Pop fans in Covid-19 pandemic with religiosity as moderating variable. Jurnal Akuntansi, 12 (2). pp. 52-63. ISSN 2303-0356 (p), 2303-0364 (e)

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Abstract

Increased consumption of Korean goods and products and travel to South Korea along with K-Pop which is increasingly known worldwide. This consumption behavior can be seen in the lifestyle of Korean idol fans. Unfortunately, since the COVID-19 pandemic, many loss-making companies are no exception to entertainment agencies in Korea. However, the agencies that house K-pop idols are not lost their minds and are starting to build innovations by releasing much content remotely. Although K-Pop content has grown and can be reached online, not all K-pop fans can consume the content as before. The study aims to determine whether the quality of K-Pop fans' financial literacy, lifestyle, and religiosity can affect their consumption behavior during the COVID-19 pandemic. This research uses quantitative descriptive methods. The population of the study was a follower of the @everydays_quran Twitter account of 472 people and sampled 217 people with simple random sampling techniques using the Slovin formula. The data was obtained through the results of questionnaires distributed through Google Form. This study uses Partial Least Square (PLS) analysis techniques with the help of SmartPLS 3 software. The results of this study showed that 1) financial literacy had a significant effect on consumer behavior, 2) lifestyle had a significant effect on consumer behavior, 3) religiosity had no significant effect on consumer behavior, 4) religiosity could not moderate the influence of financial literacy on consumption behavior, and 5) religiosity could moderate lifestyle influences on consumption behavior.

Item Type:	Journal Article
Keywords:	financial literacy; lifestyle; consumption behavior; k-pop; covid-19 pandemic; religiosity
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1501 Accounting, Auditing and Accountability > 150105 Management Accounting
Divisions:	Faculty of Economics > Department of Accounting
Depositing User:	Novi Lailiyul Wafiroh
Date Deposited:	05 Jul 2022 09:38

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