How attitude toward behavior, perceived behavioral control, personal norm, and pro-environmental identity affect waste reduction behavior among female workers

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2022) How attitude toward behavior, perceived behavioral control, personal norm, and pro-environmental identity affect waste reduction behavior among female workers. Presented at 8th International Conference of Islamic Economics And Business (ICONIES), 29 Sep 2022, UIN Maulana Malik Ibrahim Malang.

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Abstract

This study aims to determine the Waste Reduction Behavior (WRB) of female workers by developing a theory of planned behavior with Attitude toward Behavior (AtB) and Perceived Behavioral Control (PBC) variables, value belief norm theory with Personal Norm (PN) variable, and contextual consistency theory with Pro-environmental Identity (PEI) variable. The population in this study are female lecturers at universities around Malang Raya. It employs a purposive sampling with the criteria of female lecturers and a minimum master's degree with at least one year of work. The study is participated by 128 respondents. The results show that AtB and PBC do not bring about any effect on IRB, but PBC affects WRB. PN and PEI affect IRB, but PEI does not affect WRB. Meanwhile, IRB affects WRB. The study results imply that the identity of pro-environmental behavior by waste reduction among women workers has not reached the stage of factual behavior yet, in contrast to their perceived behavioral control in the form of difficulties and conveniences that directly affect their waste reduction behavior.

Item Type:	Conference (Paper)
Keywords:	attitude toward behavior; perceived behavioral control; personal norm; pro-environmental identity; waste reduction behavior
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Nihayatu Aslamatis Solekah
Date Deposited:	03 Oct 2022 14:50

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