Pengaruh label halal MUI dan brand image terhadap keputusan pembelian produk suplemen kesehatan oleh masyarakat muslim di Kota Malang

Maulina, Novia, Rahmadanita, Fathia Faza, Rahmita, Nabila Asha and Tamara, Yuan (2022) Pengaruh label halal MUI dan brand image terhadap keputusan pembelian produk suplemen kesehatan oleh masyarakat muslim di Kota Malang. Journal of Islamic Pharmacy, 1 (7). pp. 46-51. ISSN 2527-6123

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Abstract

In Indonesia, there are various kinds of health supplement products that have obtained a distribution permit number by the Food and Drug Supervisory Agency of the Republic of Indonesia (Badan POM RI), both those that do not have halal certification and those that are already certified halal. Halal labels will become important information and become an attraction to the public, so that it will affect the decision to buy health supplement products. Besides to halal labels, brand image or brand image also plays an important role in product marketing to the public. So, in this study, the influence of the MUI halal label and brand image on the decision to buy health supplement products by the Muslim community, especially in the city of Malang, will be examined. The sampling technique in this study was using non-probability sampling with incidental sampling in the Muslim community of the city of Malang who entered the inclusion criteria. The results of this study found that the MUI halal logo, brand image, as well as the MUI halal logo and brand image had a significant positive influence on purchasing decisions for halal supplement products.

Item Type:	Journal Article
Keywords:	MUI halal label; brand image; health supplements; Malang city
Subjects:	11 MEDICAL AND HEALTH SCIENCES > 1115 Pharmacology and Pharmaceutical Sciences > 111503 Clinical Pharmacy and Pharmacy Practice 11 MEDICAL AND HEALTH SCIENCES > 1115 Pharmacology and Pharmaceutical Sciences > 111504 Pharmaceutical Sciences 11 MEDICAL AND HEALTH SCIENCES > 1115 Pharmacology and Pharmaceutical Sciences
Divisions:	Faculty of Medical and Health Sciences > Department of Pharmacy
Depositing User:	Novia Maulina
Date Deposited:	08 Nov 2022 15:49

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