Strategi personal selling di BMT UGT Nusantara cabang pembantu Mumbulsari Jember

Ni’mah, Iffatun and Meylianingrum, Kurniawati ORCID: https://orcid.org/0000-0002-0814-7512 (2022) Strategi personal selling di BMT UGT Nusantara cabang pembantu Mumbulsari Jember. Jurnal Ilmiah Ekonomi Islam, 8 (3). pp. 3009-3021. ISSN 2477-6157

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Abstract

This study aims to determine the implementation and constraints on the personal selling strategy carried out by BMT UGT Nusantara Sub-Branch Mumbulsari Jember. This study uses a qualititative method with a descriptive approach. Data collection techniques used in this study in 3 ways, namely observation, interviews and documentation. The results of this study indicate that the implementation of the personal selling strategy carried out by BMT UGT Nusantara Sub-Branch Mumbulsari Jember was carried out in 5 steps, namely Looking for Prospective Customers (Prospecting), Approach (Approach), Presentation (Presentation), Closing (Clossing) and Follow Up (Follow-up) as a particular way to increase the number of members. Moreover, the obstacles that occur in the application of personal selling are 2 factors, namely competitor factors and the lack of public understanding of Baitul Mal Wat Tamwil.

Item Type: Journal Article
Keywords: personal selling; constraints; BMT member
Subjects: 14 ECONOMICS > 1499 Other Economics > 149999 Economics not elsewhere classified
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1502 Banking, Finance and Investment > 150299 Banking, Finance and Investment not elsewhere classified
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1502 Banking, Finance and Investment
Divisions: Faculty of Economics > Department of Islamic Banking
Depositing User: Kurniawati Meylianingrum
Date Deposited: 09 Nov 2022 14:55

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