Influence of service quality on the decision to choose Islamic banking products with public interest as an intervening variable at Bank Syariah Indonesia KCP Tulungagung

Nurulita, Naya, Siswanto, Siswanto ORCID: https://orcid.org/0000-0003-0190-627X and Ekowati, Vivin Maharani (2023) Influence of service quality on the decision to choose Islamic banking products with public interest as an intervening variable at Bank Syariah Indonesia KCP Tulungagung. Journal of Economics, Finance and Management Studies, 6 (1). pp. 159-166. ISSN ISSN (print): 2644-0490, ISSN (online): 2644-0504

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Abstract

This research was conducted at Bank Syariah Indonesia KCP Tulungagung using an accidental sampling technique with 112 respondents. The analytical method used is path analysis and partial test analysis. The study results show that service quality does not affect the decision to choose Islamic banking products. Service quality has a significant effect on public interest and interest and has a significant effect on the decision to choose Islamic banking products. From the results of this study, service quality is very useful for increasing public interest in choosing a mediator at Bank Syariah Indonesia KCP Tulungagung optimally.

Item Type:	Journal Article
Keywords:	Islamic banking; service quality; voting decisions; community interests
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Siswanto Siswanto
Date Deposited:	04 May 2023 23:42

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