Celebrity CEO: Effect of CEO appearance in mass media on CEO compensation

Sidharta, Eka Ananta and Lestari, Yona Octiani ORCID: https://orcid.org/0000-0002-1825-0097 (2023) Celebrity CEO: Effect of CEO appearance in mass media on CEO compensation. Presented at SIBR 2023 Seoul Conference on Interdisciplinary Business & Economics Research, 2nd - 3rd June 2023, Seoul, Korea.

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Abstract

This study raises the topic related to celebrity CEOs which aims to find out whether there is influence between celebrity CEOs on the compensation received by CEOs. The design of this study uses a causality research design with a quantitative approach. The population of this study are all companies listed on the Indonesia Stock Exchange in 2020-2021, and the number of samples used is 48 companies by taking samples using thepurposive sampling. This research model uses a panel data regression model with an approachFixed Effect Model which has previously been selected throughTest Chow, Hausman and LM. The results of this study indicate that the celebrity CEO variable has a significant relationship to the compensation received by the CEO. The results of this study have a significant effect even though the influence of Celebrity CEOs on CEO Compensation has a small impact. This research is expected to contribute to companies that have not implemented compensation for CEOs who are able to attract the attention of the general public/Celebrity CEOs.

Item Type:	Conference (Paper)
Keywords:	Celebrity; CEO; Compensation; Mass Media
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified 14 ECONOMICS > 1402 Applied Economics
Divisions:	Faculty of Economics > Department of Accounting
Depositing User:	SE.,MSA yonaoctiani lestari
Date Deposited:	29 Nov 2024 14:18

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