E-Satisfaction as a mediating variable the influence of e-service quality on E-WOM in Linkaja Syariah users

Risnia, Zuhratun Nisak and Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2023) E-Satisfaction as a mediating variable the influence of e-service quality on E-WOM in Linkaja Syariah users. Malia: Jurnal Ekonomi Islam, 14 (2). pp. 171-188. ISSN 25492578

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Abstract

The purpose of this study is to investigate the influence of e-service quality on E-WOM through the mediating variable of e-satisfaction among Linkaja Syariah users in Malang City. Because the use of Linkaja Syariah in Malang City is very popular, researchers are interested in conducting a study on electronic services and Linkaja Syariah user satisfaction that can affect digital marketing. This study uses a quantitative method and data processing is done using Smartpls 0.4 with 170 respondents. The results of the study indicate that e-service quality has a significant positive influence on E-WOM, and also has a significant positive influence on e-satisfaction. E satisfaction also has a significant positive influence on E WOM, so it can be said that e-satisfaction is a mediating variable between e-service quality and E-WOM

Item Type:	Journal Article
Keywords:	E-service quality; E-WOM; E- satisfaction; Linkaja Syariah
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Nihayatu Aslamatis Solekah
Date Deposited:	06 Jun 2023 14:10

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