Interest factor analysis in use of SIA based e-commerce on the Shopee app using TAM

Khair, Siti Hildani Saadatul and Murdiansyah, Isnan ORCID: (2023) Interest factor analysis in use of SIA based e-commerce on the Shopee app using TAM. Value: Jurnal Manajemen dan Akuntansi, 18 (1). pp. 125-135. ISSN 26857324

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Technological advances in the current era have increased quite rapidly. Someone can easily do work or other things. Don't miss online shopping transactions. Everyone can easily use the online sales application for their transactions, not to forget the shopee application which is very easy to access and can be used anywhere, anytime under any circumstances. This study aims to determine the effect of subjective norm variables, perceived convenience, usability, and complexity on the interest in using e-commerce-based SIA in the online shopee application among students. The population in this study were students at the State Islamic University of Maulana Malik Ibrahim Malang, Faculty of Economics, Accounting and Management Study Program, who had taken the Accounting Information Systems (AIS) course. The samples used in this study were 85 respondents. The research data was taken from primary data obtained from questionnaire distribution data. The sampling technique uses a purposive sampling technique; namely, the selection of samples is not random. And the data processing method in this study is to use multiple linear analyses using the SPSS 22 analysis tool. The results of this study indicate that subjective norms, perceived convenience, perceived usefulness, and complexity have a significant positive effect on the intention to use an e-commerce-based SIA in the online shop sales application.

Item Type: Journal Article
Keywords: e-commerce; Sistem Informasi Akuntansi; TAM
Subjects: 14 ECONOMICS > 1499 Other Economics > 149999 Economics not elsewhere classified
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1501 Accounting, Auditing and Accountability > 150111 Accounting System (incl. Accounting Information System)
Divisions: Faculty of Economics > Department of Accounting
Depositing User: Isnan Murdiansyah
Date Deposited: 14 Jun 2023 10:22


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