City branding shift analysis (CASE STUDY: Madiun city)

Erdiana, Luthfi Widad and Slamet, Slamet ORCID: https://orcid.org/0000-0001-5583-5425 (2023) City branding shift analysis (CASE STUDY: Madiun city). Presented at International Conference of Islamic Economics and Business 9th 2023, 30 Aug 2023, Malang.

Preview

Text 15448.pdf - Published Version Download (224kB) | Preview

Abstract

This study aims to reveal the process of shifting city branding that occurred in Madiun City. The research method used is descriptive qualitative. This study utilized two types of data, namely primary data obtained through non-participant observation in the City of Madiun and interviews with the Tourism Sector of the Department of Culture, Tourism, Youth and Sports of the City of Madiun and stakeholders in the City of Madiun. Meanwhile, secondary data was obtained from studies of government documents and data from the Central Bureau of Statistics. The data analysis technique used is the Miles & Huberman Interactive Model data analysis by testing the validity of the data using technical triangulation, source triangulation and member checking.

Item Type:	Conference (Paper)
Keywords:	city branding; shift; city of Madiun
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150301 Business Information Management (incl. Records, Knowledge and Information Management, and Intelligence)
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Slamet Slamet
Date Deposited:	26 Oct 2023 09:34

Downloads

Origin of downloads

Actions (login required)

View Item