Exploring e-commerce adoption in Small and Medium Enterprises (SMEs) using the technology acceptance model

Putri, Laurina Trisnaning, Aini, Adinda Putri Nur, Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 and Istiqomah, Dyah Febriantina (2023) Exploring e-commerce adoption in Small and Medium Enterprises (SMEs) using the technology acceptance model. International Journal of Business Economics (IJBE), 5 (1). pp. 15-30. ISSN 2686-472X

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Abstract

Purpose – Adoption of e-commerce by SMEs can contribute to regional economic growth, so this research aims to test and analyze the influence of the Actual Use of E-commerce with the Technology Acceptance Model (TAM) Approach on SMEs in Malang City.
Methodology – The approach used is quantitative with a survey of SMEs business actors who have used one of the e-commerce platforms, namely Shoppe, Tokopedia, Lazada, Blibli and Bukalapak, totalling 106 samples, with a quota sampling technique. SEM-PLS tests and measures the extent to which the conceptual model is built according to the empirical data collected.
Findings – The results of this research prove that there is a significant positive contribution between perceived Usefulness towards Attitude Toward Using, no considerable contribution between Perceived Ease of Use towards Attitude Toward Using, there is a substantial contribution between Perceived Ease of Use towards Perceived Usefulness, there is a positive and significant contribution between Perceived Usefulness to Behavioral Intention to Use, there is a positive and meaningful contribution between Attitude Toward Using and Behavioral Intention to Use, there is a positive and significant contribution between Actual Behavioral Intention to Use and Actual Usage.
Originality/Novelty : The element of originality in the results of this research lies in specific findings that provide new insight into the factors that influence e-commerce adoption in the context of SMEs with the TAM approach, as well as the relationship between attitudes, intentions and real actions in using this technology.
Implications – Help increase the adoption of e-commerce by SMEs, which in turn can contribute to the growth and development of SMEs' businesses as well as the economy as a whole.

Item Type:	Journal Article
Keywords:	perceived usefulness; perceived ease of use; attitude toward using; performance; SEM-PLS; TAM
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150314 Small Business Management
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Nihayatu Aslamatis Solekah
Date Deposited:	25 Sep 2023 09:31

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