Moderation of celebrity worship groups in hijab and non-hijab on the impact of celebrity worship on the tendency of muslim dressstyle

Sari, Sekarayu Puspita and Rosdiana, Aprilia Mega ORCID: https://orcid.org/0000-0002-6457-528X (2022) Moderation of celebrity worship groups in hijab and non-hijab on the impact of celebrity worship on the tendency of muslim dressstyle. Journal of Indonesian Psychological Science, 2 (1). pp. 233-252. ISSN 2828-4577

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Abstract

Celebrity Worship is a reflection of the development of appreciation and deeper enthusiasm for individuals or certain individuals or for their talents. There are several impacts on Celebrity Worship behavior. One of the impacts is a lifestyle, especially a dress style. Changes in dress style have also occurred among some alumni of pesantren Daarul Qur'an Putri Cikarang. The change in dress style also depends on who the celebrity is followed by the individual. The aim of this study is to determine how different the impact of celebrity worship is on the tendency of Muslim dress styles in groups that idolize celebrities in hijab versus non-hijab celebrity idol groups. This research was quantitative research with a questionnaire Likert scale. The sampling was using purposive sampling. The subjects were 84 alumni divided into groups. The data was analyzed using moderation analysis by moderating the variables of the group. The results of this study showed that there were differences in the direction of the impact of both groups. In the hijab group, there was a positive impact and in the non-hijab idol group, there was a negative impact.

Item Type:	Journal Article
Keywords:	celebrity worship; group moderation; muslimah fashion
Subjects:	17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology
Divisions:	Faculty of Psychology
Depositing User:	Aprilia Mega Rosdiana
Date Deposited:	03 Oct 2023 08:31

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