Perancangan desain label kemasan, company profile, dan standing banner untuk meningkatkan nilai jual produk “Maznah Nais”

Zahro, Latifatuz, Hikmah, Nurul, Solihin, M. Riyadus, Binnaja, Ahmad Faruq Faza, Maulina, Nadya Putri and Nastiti, Hendian Oritza Anugrah (2023) Perancangan desain label kemasan, company profile, dan standing banner untuk meningkatkan nilai jual produk “Maznah Nais”. Jurnal PkM (Pengabdian kepada Masyarakat), 6 (5). pp. 506-515. ISSN 2614-574X

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Abstract

The Maznah Nais product is a homemade light snack product produced by the Tawang Jaya company located in Tawangrejeni Village, Turen District, Malang Regency. This brand has very good quality but only limited to the scope of people close to the owner of the company. The production tools used are still manual so that the products produced are limited. Meanwhile, to buy a more up-to-date tool requires a lot of money. Even though Maznah Nais has good selling quality. Therefore, in order to increase the selling quality of this product, it is necessary to have the latest packaging labels, design a company profile for promotional media to establish cooperation with various investors, and make standing banners or X banner to make it easier to sell offline. Based on the problems encountered, this service takes an approach using qualitative methods. Through interviews, observation, and literature studies. The results obtained were renewal of packaging labels, company profiles, and standing banner.

Item Type:	Journal Article
Keywords:	MSME; packaging label; company profile; standing banner
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140202 Economic Development and Growth
Divisions:	Faculty of Psychology
Depositing User:	Nurul Hikmah H
Date Deposited:	02 Nov 2023 10:36

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