Strengthening marketing promotion through digital marketing assistance using Google Business and business legality for MSMEs in Saptorenggo Village, Malang Regency

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283, Saputra, Rangga, Rahmawati, Farida Dwi, Wahyuni, Fitri Ilma and Tarita, Yuanggi Nur Wiria (2023) Strengthening marketing promotion through digital marketing assistance using Google Business and business legality for MSMEs in Saptorenggo Village, Malang Regency. Community Empowerment, 8 (10). pp. 1599-1604. ISSN 2621-4024

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Abstract

This community service was conducted in Saptorenggo Village, Pakis District, Malang Regency. This program aims to increase digital marketing promotion through Google Business and business legality for MSMEs in Saptorenggo Village, Pakis District, Malang Regency. Participatory rural appraisal, which requires an active involvement of the community, is a model applied in this program. The implementation begins with mapping MSMEs in Saptorenggo Village that can become partners, and from the results of this mapping, the potential and needs of these MSMEs are known. Then, digital marketing was carried out for these MSMEs by creating a Google business point to increase the marketing reach of MSMEs in Saptorenggo Village and strengthen business legality for 9 MSMEs in Saptorenggo Village with the help of obtaining NIB, PIRT and halal certificates.

Item Type:	Journal Article
Keywords:	promotion; digital marketing; MSMEs; participatory rural appraisal
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Nihayatu Aslamatis Solekah
Date Deposited:	15 Nov 2023 11:39

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