THE EFFECT OF REPUTATION, BRAND IMAGE, QUALITY OF SERVICE, AND LOCATION ON CUSTOMER'S DECISION TO TAKE MURABAHAH FINANCING PRODUCTS AT MUAMALAT BANK KC KEDIRI

kevin junjung miharta, kevin junjung miharta and khusnudin, khusnudin (2022) THE EFFECT OF REPUTATION, BRAND IMAGE, QUALITY OF SERVICE, AND LOCATION ON CUSTOMER'S DECISION TO TAKE MURABAHAH FINANCING PRODUCTS AT MUAMALAT BANK KC KEDIRI. Nisbah Jurnal Perbankan Syariah, 8 (1). pp. 57-65. ISSN e-2528 6633

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Abstract

This research was conducted to scrutinize the impact of reputation, brand image, quality service and location towards user's decision taking murabahah system at Muamalat KC bank of Kediri regency. Over the past 5 years, all of asset and finance have experienced a decline. As a country with the largest islamic society around the world, the user of murabahah system is low instead. There were 93 users of Muamalat KC bank who became the respondent of this research. It is a quantitative research which was using main data, and it utilized questionnaire at google form as a method for collecting the data. Additionally, the analysis used multiple linear regression test. The result of this paper is that reputation variable (X1) and quality service (X3) separately have an effect. Moreover, brand image (X2) and location (X4) give an impact to user's decision, and reputation (X1), brand image (X2), quality service (X3), and location (X4) overall affect user's decision significantly.

Item Type:	Journal Article
Keywords:	Brand Image, Decision, Location, Reputation Service Quality.
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140207 Financial Economics
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Khusnudin Khusnudin
Date Deposited:	19 Nov 2023 23:09

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