UTAUT model to explore factors influencing QRIS adoption among economics students in Malang

Mubarok, Muhammad Aunul, Tsabitah, Devina, Ningtias, Laras Ayu, Meylianingrum, Kurniawati ORCID: https://orcid.org/0000-0002-0814-7512 and Pradana, Ayub Wijayati Sapta (2023) UTAUT model to explore factors influencing QRIS adoption among economics students in Malang. Peradaban Journal of Economic and Business, 2 (2). pp. 137-154. ISSN 2829-1441

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In this quantitative descriptive research study, we investigate the adoption of the Indonesian Standard Quick Response Code (QRIS) among economics students in the Malang region. Our particular focus centers on the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The research involves a sample of 120 economics students drawn from UIN Malang, Univ Brawijaya, and Univ Negeri Malang. Data collection is conducted through a questionnaire that examines four key variables: performance expectancy, effort expectancy, social influence, and facilitating conditions. The findings underscore the significant influence of performance expectancy on the intention to use QRIS, while the remaining variables exhibit positive yet non-significant relationships. This study provides valuable insights into the pivotal role of performance expectancy in driving QRIS adoption among economics students and highlights its potential implications for fostering a sustainable economy in the Malang region.

Item Type: Journal Article
Keywords: QRIS adoption; UTAUT model; performance expectancy
Subjects: 14 ECONOMICS > 1402 Applied Economics > 140207 Financial Economics
Divisions: Faculty of Economics > Department of Management
Depositing User: Ayub Wijayati Sapta Pradana
Date Deposited: 15 Dec 2023 08:31


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