Optimization of Digital Branding and Marketing for Gempol MSMEs Through WhatsApp Business

Meylianingrum, Kurniawati ORCID: https://orcid.org/0000-0002-0814-7512, Jaya, Tiara Juliana ORCID: https://orcid.org/0000-0002-7598-7263 and Fahmi, Elok Fa'iz Fatma El ORCID: https://orcid.org/0000-0002-3921-5477 (2023) Optimization of Digital Branding and Marketing for Gempol MSMEs Through WhatsApp Business. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 7 (6). pp. 1528-1533. ISSN 2614-7424, 2614-8927

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The number of competitors is the main factor for entrepreneurs to enter the world of very tight competition. The right marketing and media strategies are used to reach the intended market so that the sales volume of these entrepreneurs always increases and makes a profit. The impact of information technology can develop aspects of entrepreneurial capabilities, and industrial ways to survive have developed in line with the creative economy paradigm, where innovative, proactive and risk-taking aspects are not enough in the context of the knowledge economy. This service is based on community development. The output obtained is the understanding of business actors about digital marketing. This community service's outcome is installing the WhatsApp business application and its use in marketing MSME products. The importance of using WhatsApp business features include automatic message replying features, can management of business profiles, and provide a product catalogue owned by MSMEs.

Item Type: Journal Article
Keywords: Digital Branding, Digital Marketing
Subjects: 14 ECONOMICS > 1402 Applied Economics > 140299 Applied Economics not elsewhere classified
Divisions: Faculty of Economics > Department of Islamic Banking
Depositing User: Tiara Juliana Jaya
Date Deposited: 29 Dec 2023 09:00


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