The impact of lifestyle, financial literacy, and ease of use of e-payment on e-wallet users' consumptive behavior in the millennial generation

Ulum, Ima Fidatul and Solekah, Nihayatu Aslamatis (2024) The impact of lifestyle, financial literacy, and ease of use of e-payment on e-wallet users' consumptive behavior in the millennial generation. MEC-J (Management and Economics Journal), 8 (1). pp. 67-82. ISSN 25989537 (e.); 25993402 (p.)

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Abstract

This research aims to determine the influence of ease of use of epayment, lifestyle and financial literacy on consumer behaviour. This research uses a quantitative approach with a survey method. The population in this study is the millennial generation who live in Malang Raya. The number of samples taken was 275 respondents.The data analysis technique uses the SEM-PLS analysis technique.This research shows that ease of use of e-payment has a positive and significant effect on consumer behaviour. Lifestyle has a positive and significant impact on consumer behaviour. Financial literacy has a positive and significant effect on consumer behaviour.The findings in this research imply that e-wallet provider companies hope to continuously improve and maintain service quality and literacy related to e-wallet operations, especially for the millennial generation, who can efficiently operate e-wallets to support their consumptive lifestyle behaviour.

Item Type:	Journal Article
Keywords:	Ease of Use of E-Payment; Lifestyle; Financial Literacy; Consumptive Behavior
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Nihayatu Aslamatis Solekah
Date Deposited:	02 May 2024 09:45

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