Implementation of digital transformation in meatball MSMEs Malang City

Lestari, Yogi Dwi, Firdiansyah, Yhadi ORCID: https://orcid.org/0000-0003-0247-0674 and Ulfa, Vida Maria (2024) Implementation of digital transformation in meatball MSMEs Malang City. Jurnal Manajemen Bisnis, Akuntansi dan Keuangan, 3 (1). pp. 87-96. ISSN 2829792X

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Abstract

Digital transformation has become an urgent need for Micro, Small and Medium Enterprises (MSMEs) in the food and beverage sector, including meatball MSMEs in Malang City. This article discusses the level of digitalization of meatball MSMEs, factors influencing the adoption of digital technology, as well as the challenges and opportunities faced in the digital transformation process. By focusing on digital literacy, use of e-commerce, social media and delivery applications, this research provides an in-depth understanding of the actual conditions of digital transformation in meatball culinary MSMEs. This research provides an impact on the importance of digital transformation as a crucial step for Bakso MSMEs to remain relevant and competitive in the digital era.

Item Type:	Journal Article
Keywords:	digital transformation; financial technology; social media
Subjects:	13 EDUCATION > 1301 Education Systems 14 ECONOMICS > 1499 Other Economics
Divisions:	Faculty of Tarbiyah and Teaching Training > Department of Social Science Education
Depositing User:	Yhadi Firdiansyah
Date Deposited:	04 Jun 2024 14:50

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