Islam, Visual Morality and Gender Identity in Cyberspace: The Agency, Controversy and Popular Piety of Ria Ricis

Barizi, Ahmad ORCID: https://orcid.org/0000-0002-3295-7304, Rohmah, Siti, Kholish, Moh Anas and Hikmah, Nurul (2024) Islam, Visual Morality and Gender Identity in Cyberspace: The Agency, Controversy and Popular Piety of Ria Ricis. Journal of Religion, Media and Digital Culture, 13 (1). pp. 20-42. ISSN ISSN: 2165-9214 (print) 2588-8099 (online)

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Abstract

Hijab wearing women are often key players in the digital market ecosystem and
popular culture in Indonesia, as well as being a battleground for discourse on
contemporary relations between Islam and gender. By analyzing the controversy and
development of Instagram celebrity and YouTuber Ria Ricis, this article discusses sexual morality and visual culture in cyberspace that shows the latest developments
in the use of hijab, popular piety, and the lifestyle of young millennial Muslim women.
This article seeks to contribute to refreshing the literature on Islamic studies and
gender studies in Indonesia with the intersection of Islam, gender, and digital media.
This study argues that in the midst of the controversy over Muslim woman’s sexual
morality in Indonesian cyberspace, Ria Ricis shows her agency by positioning herself
as a millennial hijabi woman with popular piety and participating in spreading Islamic
messages according to the digital market ecosystem while maintaining a cheerful and
sensational millennial identity and character.

Item Type: Journal Article
Keywords: cyberspace – gender identity – Indonesia – popular culture – Ria Ricis – visual morality
Subjects: 22 PHILOSOPHY AND RELIGIOUS STUDIES > 2204 Religion and Religious Studies > 220403 Islamic Studies > 22040306 Islamic philoshophy
22 PHILOSOPHY AND RELIGIOUS STUDIES > 2204 Religion and Religious Studies > 220405 Religion and Society
Divisions: Graduate Schools > Doctoral Programme > Graduate School of Interdisciplinary Islamic Education
Depositing User: Ahmad Barizi
Date Deposited: 04 Jun 2024 15:11

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