The Boston Consulting Group (BCG) analysis of Royal Senyiur Hotel Prigen in the post-pandemic COVID-19

Novandini, Dellia and Yuliati, Yuliati (2024) The Boston Consulting Group (BCG) analysis of Royal Senyiur Hotel Prigen in the post-pandemic COVID-19. Journal of Economic, Business and Accounting, 7 (4). pp. 37-47. ISSN 2597-5234

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Abstract

The COVID-19 pandemic greatly impacted business activities, especially in the hospitality industry. One hotel which got an impact was the Royal Senyiur Hotel Prigen. Even though passing the pandemic era, it needs an appropriate strategy to survive and get back to normal in this transition stage. The research aims to reveal the BCG matrix quadrant position and the strategy implemented in the post-pandemic COVID-19. The research employed a case study to describe and conduct an in-depth analysis of a certain case. The qualitative data consisted of general terms and information on finding out something. The research used primary data from interviews with informants and secondary data from documentation. Based on the research result, Royal Senyiur Hotel Prigen has a market growth of 41.5%. Meanwhile, its relatif target markets were 1.21 and 1.27 times in 2022 and 2023, respectively. From the two calculations related to its market, the BCG matrix quadrant position is in Quadrant II, that is, Star with the strategy of hold.

Item Type:	Journal Article
Keywords:	BCG Analysis; Strategi BCG; Pasca Pandemi Covid-19
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140207 Financial Economics
Divisions:	Faculty of Economics > Department of Accounting
Depositing User:	yuliati yuliati
Date Deposited:	23 Jul 2024 14:29

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