Stakeholders reactions to rebranding of Madiun city: Case study in Indonesia

Erdiana, Luthfi Widad and Slamet, Slamet ORCID: https://orcid.org/0000-0001-5583-5425 (2024) Stakeholders reactions to rebranding of Madiun city: Case study in Indonesia. Jurnal Kebijakan dan Administrasi Publik, 28 (1). pp. 52-63. ISSN 0852-9213

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Abstract

The Indonesian people have called Madiun City “Kota Brem,” “Kota Pecel,” and “Kota Sepur” since the Dutch era. In line with the Mayor’s leadership policy, the city branding of Ma-diun was shifted from “Madiun Kota Gadis” to “Madiun Kota Karismatik” and finally to “Madiun Kota Pendekar”. This study examines stakeholders’ reactions to the rebranding of Madiun City. This study uses qualitative research paradigms and case study methods. The primary data sources were obtained through extensive interviews and non participant observa-tions. Secondary data came from documentation. Data analysis uses Miles and Huberman’s interactive model approach. The study found that the stakeholders are apathetic when responding to the city rebranding due to their low participation and lack of knowledge in the decision-making process. Differences of interest between the government and stakeholders result in a low response.

Item Type:	Journal Article
Keywords:	city brand; city rebranding; reaction; rebranding; stakeholders
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Slamet Slamet
Date Deposited:	02 Aug 2024 09:08

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