Pengaruh perceived ease of use, perceived security, dan perceived reputation terhadap kepercayaan awal pemberi pinjaman pada platform P2P lending

Islamiyah, Diniyatul and Ningtyas, Mega Noerman (2024) Pengaruh perceived ease of use, perceived security, dan perceived reputation terhadap kepercayaan awal pemberi pinjaman pada platform P2P lending. EcoGen, 7 (2). pp. 184-195. ISSN ISSN 2654-8429 (Online)

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Abstract

This research objectives to examine the influence of perceived ease of use, perceived security, and perceived reputation on the initial trust of lenders on P2P lending platforms. The population under study consists of all Generation Z individuals residing in the city of Malang who have previously invested in P2P lending platforms. A sample of 180 respondents was selected through purposive sampling, with criteria including residency in Malang, aged between 17-26 years old, and having previous or current investment experience in P2P lending platforms. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The findings of the research reveal that perceived ease of use, perceived security, and perceived reputation significantly influence initial trust

Item Type:	Journal Article
Keywords:	perceived ease of use; perceived security; perceived reputation; kepercayaan awal
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150304 Entrepreneurship 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Mega Noerman Ningtyas
Date Deposited:	23 Aug 2024 08:57

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