Development of Gondosuli coffee network expansion and Puspo forest honey cultivation in Pasuruan Regency throughout Indonesia to improve family economy

Yuliati, Yuliati, Purnamasari, Puji Endah and Atu, Annisa Fatmawati (2024) Development of Gondosuli coffee network expansion and Puspo forest honey cultivation in Pasuruan Regency throughout Indonesia to improve family economy. International Journal of Economics, Management and Accounting, 1 (3). pp. 446-454. ISSN 3048-0396

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Abstract

The largest contributor to local revenue in Pasuruan Regency is coffee, Puspo as a coffee plantation
area also has a very valuable natural wealth and many benefits, namely forest honey. So far, coffee and honey
productivity has only met the Pasuruan Regency area, through coaching, it is hoped that there will be an expansion
of the marketing area and interest throughout Indonesia. This study aims to provide coaching to MSMEs in the
Puspo area to improve the family economy by developing Gondosuli coffee and forest honey businesses. This
research method is qualitative, with a case study as an approach, the interview technique used involves the main
informant of the business owner and the supporting informant is a member of the Puspo MSME association,
Pasuruan Regency. Data collection techniques using interviews, observations, and documentation. The results
obtained from this study are Gondosuli Coffee which is identical to plantation products in the Puspo area has a
distinctive taste of both Arabica, Robusta and Liberica, as well as forest honey from wasps. Puspo natural forest
honey is a type of honey produced by wild bees that live in the Puspo Pasuruan forest area. The natural potential
that is the advantage of the region is certainly not owned by other regions besides Puspo Pasuruan Regency. The
obstacle faced by MSMEs in penetrating the national market is that all demand for packaged coffee and forest
honey throughout Indonesia has not been met due to limited packaging technology so that production capacity is
not large enough. There is no coffee storage warehouse that can help with the availability of coffee for all times.
The contribution of research to help coffee and forest honey farmers in improving the family economy, with more
durable packaging, is practically able to reach consumers throughout Indonesia.

Item Type:	Journal Article
Keywords:	Expansion; Development; UMKM
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140207 Financial Economics
Divisions:	Faculty of Economics > Department of Accounting
Depositing User:	yuliati yuliati
Date Deposited:	24 Sep 2024 22:37

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