Identifying key determinants of Islamic customer perceived value: A mixed-method study

Yayuk Sri Rahayu, Yayuk Sri Rahayu, Fitriyah, Fitriyah ORCID: https://orcid.org/0009-0000-9402-9370 and Guntur Kusuma Wardana, Guntur Kusuma Wardana ORCID: https://orcid.org/0000-0001-7901-1228 (2024) Identifying key determinants of Islamic customer perceived value: A mixed-method study. Shirkah: Journal of Economics and Business, 9 (3). pp. 411-425. ISSN p-ISSN: 2503-4235 e-ISSN: 2503-4243

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Abstract

The concept of customer perceived value is crucial for businesses to understand consumer behavior and gain a competitive edge; however, research on Muslim consumers remains scarce. This study seeks to identify the indicators and factors that shape Islamic customer perceived value, particularly within tertiary education institutions. A mixed-methods approach was employed, beginning with qualitative research using focus group discussions and interviews, followed by quantitative analysis through principal component analysis. The focus groups included students, lecturers, and experts, while 118 respondents completed the questionnaires. The findings uncovered 21 indicators and 6 key factors, namely: Islamic academic standards, Islamic attitudes, Islamic performance, Islamic physical attributes, Islamic organizational values, and Halal food and beverage offerings. These results advance the understanding of Islamic marketing and provide valuable insights for universities when formulating marketing strategies aligned with Islamic principles.

Item Type:	Journal Article
Keywords:	Islamic Customer Perceived Value; Islamic Marketing; Muslim Consumer
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1504 Commercial Services
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Guntur Kusuma Wardana
Date Deposited:	28 Oct 2024 10:21

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