The role of halal awareness, halal labels and halal lifestyle on the decision to purchase a product in the millennial generation era with religiosity as a moderating variable: Postgraduate student study of UIN Maulana Malik Ibrahim Malang

Saroya, Savinatus, Asnawi, Nur and Prajawati, Maretha Ika ORCID: https://orcid.org/0000-0002-3084-4031 (2024) The role of halal awareness, halal labels and halal lifestyle on the decision to purchase a product in the millennial generation era with religiosity as a moderating variable: Postgraduate student study of UIN Maulana Malik Ibrahim Malang. Journal of Economics, Finance and Management Studies, 7 (10). pp. 6358-6368. ISSN ISSN (print): 2644-0490, ISSN (online): 2644-0504

Text 20912.pdf Download (1MB)

Abstract

This study aims to analyze the role of Halal Awareness, Halal Labels and Halal Lifestyle on the purchasing decision of a
product in the millennial generation era with religiosity as a Moderation variable. This study aims to understand the factors that drive
the millennial generation in purchasing decisions for a product, with a focus on how Religiosity can moderate Halal Awareness, Halal
Labels and Halal Lifestyle in influencing Purchasing Decisions in the millennial generation era. Data collection was carried out by
distributing questionnaires aimed at Postgraduate Students of UIN Malang. The data was then processed using structural equation
modeling (SEM), PLS-SEM method. The results of this study indicate that variables X1, X2, and X3 have a significant influence on
purchasing decisions for a product. However, Religiosity as a moderation variable has not been able to moderate the variables of
halal awareness and halal lifestyle

Item Type:	Journal Article
Keywords:	Halal awareness, halal labels, halal lifestyle, purchasing decisions, religiosity
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140209 Industry Economics and Industrial Organisation
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Maretha Ika Prajawati
Date Deposited:	28 Oct 2024 13:07

Downloads

Origin of downloads

Actions (login required)

View Item