The Influence of Green Practices and Green Perceived Value on Green Loyalty through Green Satisfaction with Gender as a Moderating Variable

Putri, Riesya Nabiela Rahma and Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809 (2024) The Influence of Green Practices and Green Perceived Value on Green Loyalty through Green Satisfaction with Gender as a Moderating Variable. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (5). pp. 4833-4848. ISSN 2656-4351

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Abstract

This study aims to show the connection between green practices implemented by Islamic banks, green perceived value, and customer loyalty, either directly or through green satisfaction, with gender as a moderating variable. To address the research hypothesis, 202 questionnaires distributed to Sharia commercial bank customers in Indonesia were analyzed. The sample determination was carried out through a purposive sampling technique. Structural Equation Modeling – Partial Least Square (SEM-PLS) was used to analyze the data. The research found that green practice does not significantly affect green loyalty but does significantly affect green satisfaction. Meanwhile, green perceived value directly makes customers loyal and satisfied with Sharia banks. It also discovered that green satisfaction has a significant effect on green loyalty and can mediate the influence of green practices and perceived value on green loyalty. At the same time, gender as a moderating variable cannot moderate the influence of green practices and perceived value on green loyalty. This research emphasizes the importance of innovation and the development of practices that positively impact the environment and enhance satisfaction, as these programs can increase customer loyalty towards Sharia banking.

Item Type:	Journal Article
Keywords:	green practices, green perceived value, green satisfaction, green loyalty, gender
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1502 Banking, Finance and Investment 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Titis Miranti
Date Deposited:	31 Oct 2024 23:33

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