Integrated Islamic School Competitiveness Management

Trifauzi, Faruuq, Tobroni, Tobroni and Esha, Muhammad In'am (2022) Integrated Islamic School Competitiveness Management. Al Hayat, 6 (1). pp. 214-222. ISSN 2599-3046

Preview

Text 21778.pdf - Published Version Available under License Creative Commons Attribution. Download (407kB) | Preview

Abstract

Education is a service product produced by non-profit educational institutions so that the educational process results are visible. To learn more about education marketing, you must first know the substance and characteristics of services and marketing concepts so that the application of education marketing is in the correct position by the values and nature of education itself. Therefore, this study aims to find marketing management concepts for private Islamic educational institutions competitive at LPI Al-Badar Tulungagung. This research uses a qualitative approach with a multi-case study type. Data were obtained from the results of interviews, observations, and documentation. The data analysis is carried out since the researcher will come to the research object. After the data collection process, the study is carried out through data condensation, data presentation, and conclusion. The method of credibility, dependability, confirmability and transferability is used to check the validity of the data as well as possible. The findings of this study are the preparation of the concept, program selection, target market and quality of alums. In this way, a concept is formed; the concept of habituation, the concept of mental education, the concept of coordination and confirmation management and the concept of personal branding.

Item Type:	Journal Article
Keywords:	Marketing Management, Competitiveness, Islamic School.
Subjects:	13 EDUCATION > 1301 Education Systems > 130199 Education systems not elsewhere classified
Divisions:	Faculty of Tarbiyah and Teaching Training > Department of Islamic Education Management
Depositing User:	Mufid Mufid
Date Deposited:	30 Nov 2024 16:55

Downloads

Origin of downloads

Actions (login required)

View Item