The influence of perceptions of convenience, security, trust, e-wom, and attitudes against students of UIN Malang to use the Shopee application

Fattah, Muhammad Fariz Al, Arkaan, Dhiya Ulhaq, Kholilah, Kholilah ORCID: https://orcid.org/0000-0003-1828-9642 and Farida, Lailatul (2023) The influence of perceptions of convenience, security, trust, e-wom, and attitudes against students of UIN Malang to use the Shopee application. Asian Journal of Economics, Business and Accounting, 23 (20). pp. 173-183. ISSN 2456-639X

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Abstract

Current technological developments make activities shift from traditional systems to more modern systems. This change occurs in several aspects, one of which is trade. The existence of digitalization makes activities more effective and efficient, which can be accessed more efficiently using an application. To attract the customer's interest, the company must make a strategy to be trusted. This research examines the influence of several factors on the use of the Shopee application. The sample was taken from Maulana Malik Ibrahim State Islamic University, Malang students. The results of this study revealed that perceptions of convenience, security, trust, and E-WOM did not affect the level of use of the Shopee application by UIN Malang students. Attitude variables influenced the level of use of the shopee application.

Item Type:	Journal Article
Keywords:	Perception of ease; perception of security; perception of trust; electronic word of mouth
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150307 Innovation and Technology Management 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development
Divisions:	Faculty of Economics > Department of Accounting
Depositing User:	Kholilah Kholilah
Date Deposited:	25 Feb 2025 10:06

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