The influence of digitalization and technology on generation z’s career choices

Diyanna, Alfiinaa Lanah and Alim, Syahirul ORCID: https://orcid.org/0000-0001-5215-1028 (2025) The influence of digitalization and technology on generation z’s career choices. MUDIMA: Jurnal Multidisiplin Madani, 5 (6). pp. 538-546. ISSN 2808-5639

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Abstract

Digitalization has significantly reshaped how individuals live, learn, and choose their careers. Generation Z, growing up in the digital age, faces challenges such as unequal digital literacy, information overload, and unpreparedness in making career decisions. This study investigates how digitalization and technology affect Generation Z’s career choices in Indonesia. Using a quantitative, explanatory research approach, data were collected from 100 university students aged 18–24 through purposive sampling. Respondents completed a Likert-scale questionnaire distributed via Google Forms. The data were analyzed using multiple linear regression with SPSS to examine both individual and combined effects of the variables. Findings show that (1) digitalization has a positive and significant impact on Generation Z’s career choices; (2) technology also positively and significantly influences their career decisions; and (3) both factors together significantly shape career preferences. This research offers insights for educators, industries, and policymakers to develop career support strategies that align with digital progress. It also highlights the importance of digital readiness for Generation Z as they navigate a rapidly evolving, tech driven job market

Item Type:	Journal Article
Keywords:	Digitalization; Technology; Career Choice; Generation Z; Digital Transformation
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140205 Environment and Resource Economics
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Syahirul Alim
Date Deposited:	02 Jul 2025 09:43

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