Incorporating popular culture elements into Hanan Attaki’s dakwah

Rahayu, Mundi ORCID: https://orcid.org/0000-0003-1089-2551, Santi, Vita Nur ORCID: https://orcid.org/0000-0002-8230-6948, Munjiah, Ma'rifatul and Anshory, Abdul Muntaqim Al (2025) Incorporating popular culture elements into Hanan Attaki’s dakwah. Jurnal Adabiyah, 25 (2). pp. 328-349. ISSN 14126141 (p.); 25487744 (e.)

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Abstract

The current research aims at exploring the use of popular culture in the preaching (or Dakwah, in popular Indonesian term) delivered by Ustadz Hanan Attaki. As one of the most popular Islamic preachers in Indonesia, Ustadz Hanan Attaki applies the elements of popular culture, such as slang languages, English terms, music, and youth fashion, to deliver the Islamic teaching. The ways of applying the preaching with popular culture, is considered as relevant and appealing for the youths. Through the qualitative approach, the current research analyzes Ustadz Hanan Attaki’s preaching through the Fairclough’s critical discourse analysis, to get the ideas of how the popular culture is integrated into his preaching. The result shows that the use of popular culture does not only increase the preaching, but it also strengthens the audience’ understanding of Islamic values through the terms that are familiar to the young people. The strategy also attracts the emotional bond between the preacher and the audience so that the religious messages is accepted and comprehended. The reference of popular culture is sometimes also problematic as it is basically in the different discourse. The current study concluded that the integration of popular culture in religious preaching is effective strategy for a preaching which is contextual, although it is necessary to be careful so that it does not blur or make the religious teaching biased.

Item Type:	Journal Article
Keywords:	popular culture; Islamic preaching; digital dakwah; Ustaz Hanan Attaki; youth audience
Subjects:	20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies > 200199 Communication and Media Studies not elsewhere classified
Divisions:	Faculty of Humanities > Department of English Language and Letters
Depositing User:	Dr Mundi Rahayu
Date Deposited:	21 Nov 2025 19:59

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