Muslim Women Identity in Consumer Society: A Critical Discourse Analysis on the Hijabers Community

Rahayu, Mundi (2014) Muslim Women Identity in Consumer Society: A Critical Discourse Analysis on the Hijabers Community. Presented at Goettingen International Summer School on Multiple Modernities, August 2014, Goettingen University, Goettingen, Germany. (Unpublished)

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Abstract

This study observes the “Hijabers Community” a community that uses hijab as the starting point to be together, set up a community and run social activities and business. Hijabers Community is set up by a group of middle-class urban Muslim women in Indonesia in responding modernity and changes through activities ranging from religious teaching, talk show, hijab clinic, beauty class, bazaar and fashion show at local, national and international level. This study focuses on the “Muslim Women Identity in the Consumer Society; Critical Discourse Analysis on Hijabers Community” with the data from a blog “Hijabers Community” and its other social medias (Facebook, Twitter, Youtube). It aims at understanding the identity of muslim women constructed by the Hijabers Community, and the Islamic discourse communicated through the sites. To reach this objective, the study applies Van Dijk’s critical discourse analysis in which it is based on three level of analysis: micro level, meso level, and macro level. In micro level the analysis deals with the language phenomena, such as a specific syntax or lexicon, or particular words used and means in the discourse, the meso level deals with the production and consumption of the text. It talks much on the reference of a particular discourse consumed or produced by a particular people. In the macro level, the analysis goes to the social political context of a certain issue.

Item Type: Conference (Paper)
Keywords: Hijabers; Indonesia; consumers culture; discourse
Subjects: 20 LANGUAGE, COMMUNICATION AND CULTURE > 2002 Cultural Studies > 200203 Consumption and Everyday Life
Divisions: Faculty of Humanities > Department of English Language and Letters
Depositing User: Dr Mundi Rahayu
Date Deposited: 16 Apr 2018 02:12

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