Trust, Financial Literacy and Investment Intention

Nadhiroh, Ulfa and Ningtyas, Mega Noerman (2025) Trust, Financial Literacy and Investment Intention. Jurnal Ilmiah Bisnis dan Ekonomi Asia, 19 (1). p. 4251. ISSN 0126-1258

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Abstract

This study aims to reveal trust's role in mediating financial literacy's effect on investment intentions of securities crowdfunding platforms. The research method used is quantitative with a survey approach, using a purposive sampling technique, with 180 investors. Data were analyzed using Partial Least Squares (PLS-SEM). The results showed that financial literacy significantly affects investment intention and trust in the securities crowdfunding platform. In addition, trust in the platform also plays an important role in increasing trust in the fundraiser. This study concludes that financial literacy and trust in the platform significantly impact investors' intentions, and support the application of Trust Transfer Theory in the context of securities crowdfunding.

Item Type:	Journal Article
Keywords:	Investment, Securities Crowdfunding, Financial Literacy, Trust.
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Mega Noerman Ningtyas
Date Deposited:	02 Dec 2025 10:55

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