Halal food development strategy: Soar analysis

Niswa, Harisatun, Diana, Ilfi Nur, Yuliana, Indah and Yazid, Azy Athoillah (2025) Halal food development strategy: Soar analysis. The International Journal for Science Review, 2 (6). pp. 378-398. ISSN 30663733

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Abstract

Conversation about halal industry now has get attention many countries, both countries with resident majority Muslim and non-muslim, one of them halal food and beverages. This study aiming for knowing the development strategy halal food and drinks in Indonesia with use SOAR analysis. The method used with Literature review of study previous then categorized into the the SOAR analysis. The results of study This optimization source Power Human, Consciousness Understanding public about literacy halal food and drinks, Providing free halal certification for halal food and beverage UMKM actors, Optimizing all over the potential that exists with halal food branding strategy with utilise digitalization , Creating Cooperation with all line halal industry and Islamic banking to be maintained increasing quality develop.

Item Type:	Journal Article
Keywords:	halal food; soar analysis; UMKM
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140208 Health Economics 14 ECONOMICS > 1402 Applied Economics > 140213 Public Economics- Public Choice
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Mufid Mufid
Date Deposited:	04 Dec 2025 13:29

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