Online Buying Behaviour among Youth: A Multigroup Analysis Based on Gender

Julaihah, Umi ORCID: https://orcid.org/0000-0002-7558-9812 (2026) Online Buying Behaviour among Youth: A Multigroup Analysis Based on Gender. Jurnal Economia, 22 (1). pp. 39-56. ISSN 1858-2648 (Print), 2460-1152 (Online)

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Abstract

This study intended to explore the effect of financial literacy, social media use, and pay-later promotion on online impulsive and compulsive buying among youth. Using partial least squares structural equation modelling (PLS-SEM), 366 valid responses were analysed. Additionally, a moderation analysis using multigroup analysis (MGA) was conducted to determine if there are gender differences in these relationships. The finding revealed that of the three predictors of impulsive buying, only social media use had a positive and significant impact, while impulsive buying became a crucial determinant for compulsive buying. Interestingly, this study found that gender did not moderate the relationships outlined in the proposed model, indicating that the effects were similar for both males and females. This study suggests that youth should be wise in using social media, as it could lead to excessive purchasing that worsens the financial and psychological condition of both males and females.

Item Type:	Journal Article
Keywords:	Compulsive Buying, Financial Literacy, Impulsive Buying, Multigroup Analysis, Social Media
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140204 Economics of Education 14 ECONOMICS > 1402 Applied Economics > 140207 Financial Economics 14 ECONOMICS > 1402 Applied Economics 14 ECONOMICS > 1403 Econometrics
Divisions:	Faculty of Tarbiyah and Teaching Training > Department of Social Science Education
Depositing User:	Umi Julaihah
Date Deposited:	10 Jul 2026 15:36

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