Online buying behaviour among youth: A multigroup analysis based on gender

Julaihah, Umi ORCID: https://orcid.org/0000-0002-7558-9812 (2026) Online buying behaviour among youth: A multigroup analysis based on gender. Jurnal Economia, 22 (1). pp. 39-56. ISSN 1858-2648; E-ISSN 2460-1152

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Abstract

ENGLISH

This study intended to explore the effect of financial literacy, social media use, and pay-later promotion on online impulsive and compulsive buying among youth. Using partial least squares structural equation modelling (PLS-SEM), 366 valid responses were analysed. Additionally, a moderation analysis using multigroup analysis (MGA) was conducted to determine if there are gender differences in these relationships. The finding revealed that of the three predictors of impulsive buying, only social media use had a positive and significant impact, while impulsive buying became a crucial determinant for compulsive buying. Interestingly, this study found that gender did not moderate the relationships outlined in the proposed model, indicating that the effects were similar for both males and females. This study suggests that youth should be wise in using social media, as it could lead to excessive purchasing that worsens the financial and psychological condition of both males and females.

INDONESIA

Studi ini bertujuan untuk mengeksplorasi pengaruh literasi keuangan, penggunaan media sosial, dan promosi pay-later pada pembelian impulsif dan kompulsif online di kalangan remaja. Penelitian ini menggunakan partial least squares structural equation modelling (PLS-SEM) dengan 366 respons valid dianalisis. Selain itu, analisis moderasi melalui analisis multigrup (MGA) dilakukan untuk menentukan apakah ada perbedaan gender dalam hubungan ini. Temuan tersebut mengungkapkan bahwa dari tiga prediktor pembelian impulsif, hanya penggunaan media sosial yang memiliki dampak positif dan signifikan, sementara pembelian impulsif menjadi penentu penting untuk pembelian kompulsif. Menariknya, studi ini menemukan bahwa gender tidak memoderasi hubungan yang terdapat dalam model yang diusulkan, yang menunjukkan bahwa efeknya serupa untuk pria dan wanita. Studi ini menunjukkan bahwa remaja harus bijaksana saat menggunakan media sosial, karena pembelian berlebihan dapat memperburuk kondisi keuangan dan psikologis pria dan wanita.

Item Type:	Journal Article
Keywords:	compulsive buying; financial literacy; impulsive buying; multigroup analysis; social media; pembelian impuslif; pembelian kompulsif; literasi keuangan; social media; analisa multigrup
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140204 Economics of Education 14 ECONOMICS > 1402 Applied Economics > 140207 Financial Economics 14 ECONOMICS > 1402 Applied Economics 14 ECONOMICS > 1403 Econometrics
Divisions:	Faculty of Tarbiyah and Teaching Training > Department of Social Science Education
Depositing User:	Umi Julaihah
Date Deposited:	10 Jul 2026 15:36

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