Rosid, Abdur, Mastur, Mastur, Yurisa, Penny Respati 
ORCID: https://orcid.org/0000-0003-2050-7987 and Maulidya, Shinta
(2026)
Framing happiness in Fahruddin Faiz’s digital sermons on the Ngaji
Filsafat YouTube channel: A William A. Gamson’s perspective.
al-Balagh : Jurnal Dakwah dan Komunikasi.
ISSN 2527-5704
|
Text
03_Framing+Happiness+in+Dr.+Faiz’s+Digital+sermons.pdf Download (792kB) | Preview |
Abstract
Research on digital da’wah has tended to be descriptive and
has not examined much about how narratives of happiness
are discursively framed. This study aims to analyse the
framing of narratives of happiness in Dr. Fahruddin Faiz's
digital lectures on the Ngaji Filsafat YouTube channel, using
William A. Gamson's framing theory. This study uses a
qualitative discourse analysis approach, drawing on lecture
transcripts on the theme of happiness collected through
documentation, observation, and reflective field notes. Data
analysis was carried out in the stages of data condensation,
data presentation, and conclusion drawing, according to
Miles and Huberman. The results show that narratives of
happiness are constructed through framing devices such as
metaphors, key phrases, illustrative examples, and visual
imagery, supported by spiritual-existential reasoning
patterns. Happiness is positioned as a process of self-
management and ongoing spiritual orientation.
Implicatively, these findings emphasize the role of digital
da’wah as a psycho-religious framework in building the
psychological resilience of audiences in the contemporary
digital space.
| Item Type: | Journal Article |
|---|---|
| Keywords: | digital sermons; language of da’wah; narrative of happiness; William A. Gamson's framing |
| Subjects: | 20 LANGUAGE, COMMUNICATION AND CULTURE > 2099 Other Language, Communication and Culture > 209999 Language, Communication and Culture not elsewhere classified |
| Divisions: | Faculty of Humanities > Department of Arabic Language and Letters |
| Depositing User: | Penny Respati Yurisa |
| Date Deposited: | 13 Jul 2026 09:03 |
Downloads
Downloads per month over past year
Origin of downloads
Actions (login required)
 |
View Item |
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)