Euphemism and social prejudice in the 2024 presidential debate: Anies’s rhetoric toward Prabowo

Rosyidah, Inayatur, Mustofa, Bisri, Fitrotulloh, Mohamad Rofik and Atanjuani, Efy S. (2025) Euphemism and social prejudice in the 2024 presidential debate: Anies’s rhetoric toward Prabowo. INJECT : Interdisciplinary Journal of Communication, 10 (1). pp. 361-384. ISSN 2548-7124

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Abstract

This study aims to identify and analyze euphemistic expressions that reflect social prejudice in the 2024 Indonesian presidential debate, specifically those used by Anies Baswedan in reference to Prabowo Subianto. The study is significant in revealing how linguistic strategies are employed in political communication to deliver implicit yet ideologically charged criticism. Adopting a qualitative descriptive method within an ethnocommunicative framework, data were collected through passive participatory observation, note-taking, and documentation of debate recordings and transcripts. The data were analyzed using content analysis in five stages: problem formulation, theoretical framework development, methodological design, application of analytical techniques (classification, semantic interpretation, and contextual inference), and conclusion drawing. The findings reveal that Anies Baswedan employed three types of euphemism-underspecification, overstatement, and understatement (litotes) - to express negative evaluations containing various forms of social prejudice, including stereotyping, social judgment, and antilocution.

Item Type:	Journal Article
Keywords:	content analysis; 2024 presidential debate; political euphemism; covert communication; social prejudice
Subjects:	20 LANGUAGE, COMMUNICATION AND CULTURE > 2003 Language Studies > 200313 Indonesian Languages 20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies
Divisions:	Faculty of Tarbiyah and Teaching Training > Department of Islamic Education
Depositing User:	Inayatur Rosyidah
Date Deposited:	13 Jul 2026 09:08

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