Dimensions
DimensionsAmalina, Sharfina Nur, Rohmana, Wahyu Indah Mala and Abdani, Fadlil (2026) Digital empowerment UMKM anyaman lokal: Strategi branding dan promosi berbasis teknologi digital. JMM (Jurnal Masyarakat Mandiri), 10 (01). pp. 1283-1293. ISSN 2614-5758
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Abstract
This community service activity aims to increase the digital capacity of bamboo weaving MSMEs in branding and promotional strategies based on local potential. The activity partners consisted of 20 bamboo weaving artisans in one of the bamboo center villages in East Java Province. The implementation method included socialization, interactive training, and hands-on practice focused on branding materials, product storytelling, design innovation, and the use of social media and marketplaces as digital promotional media. Evaluation was carried out through pretests and posttests, observations of participant engagement, assessment of digital practice results, and questionnaires. The results of the activity showed a significant increase in participants' digital knowledge and skills, as indicated by an increase in the average score from 63.9 in the pretest to 90.1 in the posttest, an increase of 43%. In addition, participants succeeded in creating more professional brand identities and product logos and having ready-to-use digital promotional accounts. This activity contributed to increasing the competitiveness of bamboo weaving MSMEs and was the first step in strengthening the creative economy ecosystem based on local wisdom in the digital era.
| Item Type: | Journal Article |
|---|---|
| Keywords: | anyaman bambu; identitas merek; transformasi digital; kearifan lokal;umkm. |
| Subjects: | 10 TECHNOLOGY > 1099 Other Technology > 109999 Technology not elsewhere classified 14 ECONOMICS > 1499 Other Economics > 149999 Economics not elsewhere classified 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150304 Entrepreneurship |
| Divisions: | Faculty of Tarbiyah and Teaching Training > Department of Social Science Education |
| Depositing User: | Sharfina Nur Amalina |
| Date Deposited: | 13 Jul 2026 14:54 |
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