Branding design of the Indonesian Islamic museum K.H. Hasyim Asy’ari in strengthening the museum’s brand image

Maulidia, Suci, Kusuma, Bilqis Hilda, Puspitadewi, Ganis Chandra and Aditya, Rifqi (2025) Branding design of the Indonesian Islamic museum K.H. Hasyim Asy’ari in strengthening the museum’s brand image. Lentera Pustaka: Jurnal Kajian Ilmu Perpustakaan, Informasi dan Kearsipan, 11 (2). pp. 150-172. ISSN 2540-9638

Preview

Text 28695.pdf Available under License Creative Commons Attribution Share Alike. Download (1MB) | Preview

Abstract

Background: The KH Hasyim Asyari Islamic Museum (MINHA) in Jombang is dedicated to honoring KH Hasyim Asyari and preserving historical artifacts related to Nahdlatul Ulama. Although it opened in 2018, the museum faced closure due to the pandemic until 2022, and local visitor numbers remain lower compared to those from outside the city. Objective: This research aims to design a branding strategy to strengthen MINHA's image. Methods: The methodology follows the stages of Moilanen and Rainisto: (1) Start-up and Organization, (2) Research Stage, (3) Forming Brand Identity, (4) Making, Executing, and Enforcing the Plan, (5) Implementation and Follow-up. Results: Findings reveal strengths in historical heritage and strategic location, but weaknesses in visitor data and promotion. The proposed branding strategy includes developing a travel profile book, Instagram feed, billboard, brochures, and merchandise. Conclusion: The study concludes that branding design following the Moilanen and Rainisto methodology is expected to enhance the potential of historical tourism and increase public awareness of cultural heritage.

Item Type:	Journal Article
Keywords:	branding design; brand image; museum
Subjects:	08 INFORMATION AND COMPUTING SCIENCES > 0807 Library and Information Studies > 080706 Librarianship 08 INFORMATION AND COMPUTING SCIENCES > 0807 Library and Information Studies > 080707 Organisation of Information and Knowledge Resources
Divisions:	Faculty of Technology > Department of Library and Information Science
Depositing User:	Ganis Puspitadewi
Date Deposited:	05 Aug 2026 13:51

Downloads

Origin of downloads

Actions (login required)

View Item