Driving firm performance in the F&B industry: How green practices shape operational excellence and competitiveness

Pradana, Bayu Ilham, Rofiaty, Rofiaty, Safitri, Rini, Arif, Moh Erfan, Putri, Atikah Nur Aini and Meivianto, Muhammad Tajuddin (2026) Driving firm performance in the F&B industry: How green practices shape operational excellence and competitiveness. Quality-Access to Success, 27 (211). pp. 412-422. ISSN p-ISSN 1582-2559; e-ISSN 2668-4861; ISSN-L 2668-4861

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Abstract

Growing environmental concerns have heightened the need for sustainability in the food and beverage (F&B) industry, yet limited research has systematically examined how green practices impact firm performance. This study contributes to the literature by examining not only the direct effects of green practices but also the mediating roles of operational excellence and competitiveness. Data were collected from 320 restaurant owners, managers, and staff in Malang City, Indonesia, using a purposive sampling approach. Partial Least Squares Structural Equation Modeling (PLSSEM) was employed to test the predictive model. The findings reveal that green practices significantly enhance firm performance both directly and indirectly. Specifically, operational excellence and competitiveness act as key mediators, demonstrating how environmental initiatives can strengthen efficiency and market positioning. The results highlight that integrating green practices into strategic and operational frameworks is essential for achieving sustainable performance gains. This study provides novel insights into the mechanisms linking sustainability and firm outcomes, with practical implications for F&B businesses worldwide.

Item Type:	Journal Article
Keywords:	green practices; operational excellence; competitiveness; firm performance
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Rini Rini Safitri
Date Deposited:	07 Aug 2026 14:18

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