Factors influencing generation z's green investment interest

Nilasar, Priyanti Dewi, Prajawati, Maretha Ika ORCID: https://orcid.org/0000-0002-3084-4031 and S., Basir (2025) Factors influencing generation z's green investment interest. Journal of Multiperspectives on Accounting Literature, 3 (2). pp. 115-127. ISSN 3021-7261

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Abstract

Purpose: Green investment interest emerged as a response to increasing carbon emissions around the world, including in Indonesia. This study aims to examine the factors that influence Generation Z's green investment interest, using an extended framework based on the theory of planned behavior. Methodology/approach: This study used Cochran's Formula in determining the research sample. Data were collected using questionnaires distributed to 100 students of public universities in Malang City who have made green investments. Data were tested using Partial Least Square Structural Equation Modeling (PLS-SEM). This study explores how attitudes, subjective norms, behavioral control, and green investment knowledge affect Generation Z's interest in green investment. Findings: The results of this study indicate that there is a significant positive influence between attitude, behavioral control, and green investment knowledge on Generation Z's green investment interest. However, subjective norms have an insignificant positive effect on Generation Z's green investment interest. Practical implications: In this conclusion, the study suggests that stakeholders providers can tailor green investment products and communication strategies to align with Generation Z's attitudes and knowledge levels. Originality/value: This study offers the valuable insight with use of an expanded Theory of Planned Behavior by including knowledge of green investments as a new variable. By presenting concrete data from real green investors, it challenges preconceived notions and shows that subjective norms have no discernible impact. The study's focus on green investment behavior is distinctive and in line with worldwide sustainability trends.

Item Type:	Journal Article
Keywords:	green investment interest; theory of planned behavior; green investment knowledge
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140207 Financial Economics 14 ECONOMICS > 1402 Applied Economics
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Maretha Ika Prajawati
Date Deposited:	11 Aug 2026 15:42

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