How hearding behaviour and financial literacy affect young people's investment decisions

Puspitarini, Natasya, Prajawati, Maretha Ika ORCID: https://orcid.org/0000-0002-3084-4031 and Sagena, Basir (2025) How hearding behaviour and financial literacy affect young people's investment decisions. Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis, 13 (1). pp. 54-62. ISSN 2548-9836

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Abstract

This research aims to analyze the influence of herding behavior and financial literacyon investment decisions. Investment decisions are the main key for someone to achieve their goal, namely maximizing profits. The decisions taken should be in accordance with the risk that will be accepted and the level of return.When novice votersstart an investment, other people's opinions are often taken into consideration when making decisions, which is known as herding behavior. And when choosing an investment, we need to learn about financial literacy to avoid fraudulent investments. A questionnairewas given to 77 respondents as part of the quantitative research methodology. There will be four tests used to evaluate the results: the validitytest, reliability test, t test, and f test. The test's findings showed that financial knowledge and herdingtendency both significantly influenced investing choices. According to the findings, financial knowledge and herding tendency significantly influence investment choices

Item Type:	Journal Article
Keywords:	financial literacy; herding behavior; investment; investment decision
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140207 Financial Economics
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Maretha Ika Prajawati
Date Deposited:	20 Aug 2026 15:39

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