Exploring the social media wave of halal cryptocurrency sentiment: A natural language processing approach

Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351, Khasanah, Umrotul ORCID: https://orcid.org/0000-0001-5412-5800, Moreno, Alif Muhammad Anaksa and Suherlan, Ade (2026) Exploring the social media wave of halal cryptocurrency sentiment: A natural language processing approach. Shirkah: Journal of Economics and Business, 11 (2). pp. 375-397. ISSN 2503-4243

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Abstract

Cryptocurrency's popularity is primarily driven by user trends and Central Bank Digital Currency initiatives. However, specific Islamic communities identified vary in comprehension of halal and haram due to level and Shariah compliance discrepancies. This study seeks to understand the Muslim community’s perspective on halal cryptocurrency on X, Instagram, Facebook, TikTok, and YouTube. This study has gathered and studied 11,059 comments based on a Natural Language Processing (NLP) approach. This study also uses data triangulation, achieved by intercoder agreement and with a series of complementary studies: word clouds, tree maps, Sankey diagrams, and sentiment layers using the ATLAS software. The results demonstrated that, on social media, issues and terms related to crypto have a high frequency of pronunciation and interpretation. Based on sentiment analysis, 76.92% of comments expressed a negative sentiment, and 23.08% of comments expressed a positive sentiment toward halal cryptocurrency. The research also focuses on the intersection of sentiment analysis and other models and theories of new technology acceptance. This research has its constraints with regard to social media.

Item Type:	Journal Article
Keywords:	halal cryptocurrency; social media; sentiment analysis; natural language processing
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1502 Banking, Finance and Investment > 150201 Finance 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1502 Banking, Finance and Investment > 150299 Banking, Finance and Investment not elsewhere classified 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Ahmad Tibrizi Soni Wicaksono
Date Deposited:	20 Oct 2026 08:29

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