Business strategy and innovation in weather anomaly entering mea and cafta in the ‘BREM” industrial business centre in Madiun East Java Indonesia

Bashith, Abdul and Nasith, Ali and Saifullah, Saifullah and Amin, Saiful and Purwono, Bambang Sugiyono Agus (2019) Business strategy and innovation in weather anomaly entering mea and cafta in the ‘BREM” industrial business centre in Madiun East Java Indonesia. Presented at International Conference on Climate Change, April 11-12, 2019, Beijing, China.

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Abstract

Global warming that is currently happening causes climate change and weather anomalies. We often experience shifts or climate change. Likewise with peculiarities, oddities and deviations from normal weather conditions also hit almost all countries in the world, including Indonesia. Weather anomalies in Indonesia cause a dry season which often rains so it is called the wet dry season. Prolonged weather anomalies have a broad impact on all sectors of people's lives. Community business groups in the industrial center "Brem" Madiun, East Java, Indonesia feel the effects of weather anomalies on decreasing productivity and sustainability of businesses that have now entered the era of the Asean Economic Community (MEA) and free trade area the China-ASEAN Free Trade Area (CAFTA). This study examines entrepreneurial strategy innovation in weather anomalies conducted by community business groups in the industrial center "brem" Madiun, East Java, Indonesia to maintain business continuity and increase the productivity of its business in entering MEA and CAFTA. Through a qualitative research approach, the results of this study indicate that: (1) the entrepreneurial strategy while still positioning it as a Micro, Small and Medium Enterprise (MSME) is proven to be
able to maintain business continuity, (2) Innovation of 4P marketing mix strategy covering product, price, place, and promotion is very effective to increase productivity and sales volume in entering MEA and CAFTA, (3) Increasing productivity and sales volume in entering the MEA and CAFTA can improve living standards and welfare so as to realize economic empowerment and independence of the community. Suggestions that can be given from the results of this study include: (1) Attention to aspects of human resources (HR) and marketing is an important part of implementing an entrepreneurial strategy, (2) Innovation of 4P marketing mix strategy including product, price, place,and promotion should be emphasized to increase sales productivity and volume in entering MEA and CAFTA, (3) Realizing an "angel circle" by regulating a more innovative entrepreneurial strategy to increase the productivity and volume of sales in entering the MEA and CAFTA in order to improve living standards and welfare so as to realize empowerment and independence of economic community

Item Type: Conference (Paper)
Keywords: Entrepreneurial, business strategy, innovation, weather anomalies, MEA and CAFTA
Subjects: 14 ECONOMICS > 1499 Other Economics > 149999 Economics not elsewhere classified
Divisions: Faculty of Tarbiyah and Teaching Training > Department of Social Science Education
Depositing User: Saiful Amin
Date Deposited: 28 Nov 2019 14:37

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