Religiusitas, lingkungan dan pembelian green product pada konsumen generasi Z

Firmansyah, Fani and Purnamasari, Puji Endah and Djakfar, Muhammad (2019) Religiusitas, lingkungan dan pembelian green product pada konsumen generasi Z. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 15 (1). pp. 57-70. ISSN 1829-524X

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Abstract

The formation of consumer attitudes will shape a person's intention to do or not, and that intention will influence the formation of consumer behavior. The purpose of this study is to fill the gap with previous research by investigating the role of religiosity, an essential part of a person's belief system, in the relationship between environmental variables and the intention to purchase green products / environmentally friendly products. Questionnaire or pre-test testing was carried out by distributing questionnaires to students of State Universities in Malang in more significant numbers to obtain primary data. The method of analysis in research is the method of Moderated Regression Analysis (MRA). The results of the study indicate that religiosity is related to spiritual values that influence one's actions in making decisions. Religiosity is very important in one's life. So that generation Z who has a high level of religiosity will think of the environment for the actions they do during the purchase activity. Thus generation Z will choose environmentally friendly products (green products) so that the surrounding environment is safe and avoid environmental damage.

Item Type: Journal Article
Keywords: religiosity, environment, green product
Subjects: 14 ECONOMICS > 1402 Applied Economics > 140299 Applied Economics not elsewhere classified
Divisions: Faculty of Economics > Department of Islamic Banking
Depositing User: Maretha Ika Prajawati
Date Deposited: 12 Sep 2019 12:33

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