The implicature of sarcastic memes in 9GAG

Citrawida, Ahmad Afriza and Indah, Rohmani Nur (2019) The implicature of sarcastic memes in 9GAG. Presented at AICOLLIM The 2 Annual International Conference on Language, Literature and Media, 5-7 November 2019, UIN Maulana Malik Ibrahim Malang.

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This study explores the implicature of sarcastic memes in 9gags. It is conducted using a descriptive qualitative method that belongs to the interpretivism paradigm which believes that reality is not always what is seen, but rather what is appear behind it. It seeks to give a deep understanding of the phenomena of internet sarcasm used in sarcastic memes. Based on the finding, the researchers found that not only the maker of the memes performed implicature but also the poster of the sarcastic memes themselves. Both the poster and the maker mostly used the flouting of relevance maxim in the sarcastic memes. While the kind of flouting rarely happened in the data was the flouting of quantity and manner. In the case of sarcasm, both the poster and the maker used all sub-types of sarcasm proposed by Camp (2012). The most common type of sarcastic memes was the lexical sarcasm. In contrast, the type of sarcasm rarely found was the ‘like-prefixed' sarcasm.

Item Type: Conference (Paper)
Keywords: Implicature; Sarcasm; Memes
Subjects: 20 LANGUAGE, COMMUNICATION AND CULTURE > 2003 Language Studies > 200302 English Language
Divisions: Faculty of Humanities > Department of English Language and Letters
Depositing User: Dr. Rohmani Nur Indah
Date Deposited: 19 Dec 2019 10:24


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