The influence of business innovation with relationship of organizational learning and job satisfaction on market orientation

Al Idrus, Salim and Ahmar, Ansari Saleh and Abdussakir, Abdussakir (2019) The influence of business innovation with relationship of organizational learning and job satisfaction on market orientation. Journal of Science and Technology Policy Management, 10 (5). pp. 997-1014. ISSN 2053-4620

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Abstract

This paper aims to reveal the effect of organizational learning on market orientation, job satisfaction on market orientation, organizational learning on business innovation, job satisfaction on business innovation and market orientation on business innovation. Research was designed to use quantitative approach to understand causal relationship of variables. partial least squares structural equation modeling (PLS-SEM) was used to facilitate this approach. Questionnaire was given to 46 dairy cattle milk cooperatives in East Java, Indonesia. Research findings are explained as follows: both high organizational learning and high job satisfaction can produce high market orientation, organizational learning reduces business innovation, job satisfaction increases business innovation and market orientation reduces business innovation of dairy cattle milk cooperatives in East Java, but this reduction is not statistically significant.

Item Type: Journal Article
Keywords: Organizational learning, Job satisfaction, Market orientation, Business innovation, Dairy cattle milk
Subjects: 14 ECONOMICS > 1401 Economic Theory > 140104 Microeconomic Theory
14 ECONOMICS > 1402 Applied Economics > 140209 Industry Economics and Industrial Organisation
Divisions: Faculty of Economics > Department of Management
Depositing User: Abdussakir Abdussakir
Date Deposited: 17 Dec 2019 08:14

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