Implementasi etika syariah marketer pada PT. Bank BRI Syariah KCP Kepanjen

Fariz, Mohammad Jazmi and Rahayu, Yayuk Sri (2018) Implementasi etika syariah marketer pada PT. Bank BRI Syariah KCP Kepanjen. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 14 (2). pp. 123-136. ISSN 2614 - 3437

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Shariah marketing is a strategic business discipline that directs the process of creating, offering and changing the value of an initiator to its stakeholders, which in its entirety conforms to the covenants and principles of
muamalah (business) in Islam. This study aims to find out how the implementation of sharia ethics marketer at bank BRI Syariah KCP Kepanjen. This research uses a qualitative descriptive approach where the goal is to describe systematically about the focus of research. The limitations in this study examine the principles of sharia ethics of marketer. Subjects in this study there are five informants. Data were collected by direct observation, interview, and documentation. The data analysis used are data reduction, data presentation and conclusion drawing with triangulation method as a validity test. The result of this research shows that Bank BRI Syariah KCP Kepanjen has implemented 9 sharia ethics of marketers consist of have a spiritual personality,
behave kindly and sympathetically (shiddiq), be fair in business (al-'adl), serving and humble (khidmah), keeping promises and not cheating, honest and trustworthy (al-amanah), do not like to suspect (su'uzh-zhan), do not like to vilify (ghibah), and do not do bribes (riswah).

Item Type: Journal Article
Additional Information: -
Keywords: Ethics; Sharia ethics of marketer
Divisions: Faculty of Economics > Department of Islamic Banking
Depositing User: Yayuk Sri Rahayu
Date Deposited: 28 Jan 2020 09:52


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