Competitive strategy for micro, small business and medium food industry sector

Mukaffi, Zaim, Rozi, Choirul and Arazona, Rikza (2019) Competitive strategy for micro, small business and medium food industry sector. Presented at 2018 International Conference on Islamic Economics and Business (ICONIES 2018), 22 Sep 2018, Universitas Islam Negeri Maulana Malik Ibrahim Malang.

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Micro, Small and Medium Enterprises (MSMEs) have a significant contribution to the Indonesian economy but in its development leaves many problems such as marketing difficulties, financial constraints, limited human resources, raw material issues, technology, management issues and weak partnerships. The purpose of this research is to know the competitive advantages of tempe chips industry through Diamond Cluster Models approach and Analyze the development strategy of Tempe Sanan chips industry by using SWOT analysis technique by doing internal analysis (Strength, Weaknesses) and external (Opportunities, Threaths). The type of this research using qualitative research type using descriptive approach where the object of this research focused on the entrepreneur on tempe Sanan chips industry which represents subjects based on several criteria that is entrepreneur, business age, and business activity. While the analytical tool using Diamond Cluster Models approach. And SWOT analysis. The result of the research shows that by using Diamond Cluster Models approach, it is obtained that the tempe chips industry has an advantage on the quality and taste aspects so that it has the potential to compete. While from the SWOT approach, it is found that from the internal aspect where the value of Total Score Weight Strength - Total Score Weak Weight = 1,661 - 0.967 = 0.694 while Total Score Weight Opportunity - Total Threat Weight Score = 1.776 - 1.294 = 0.482, so it can be concluded that the development strategy Tempe chips industry using SO strategy or aggressive strategy.

Item Type: Conference (Paper)
Keywords: MSME, strategy; Diamond Cluster Models and SWOT
Subjects: 14 ECONOMICS > 1402 Applied Economics > 140202 Economic Development and Growth
14 ECONOMICS > 1402 Applied Economics > 140209 Industry Economics and Industrial Organisation
14 ECONOMICS > 1402 Applied Economics > 140218 Urban and Regional Economics
Divisions: Faculty of Economics > Department of Management
Depositing User: Zaim Mukaffi
Date Deposited: 05 May 2020 00:45


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