The effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variable

Al Idrus, Salim and Abdussakir, Abdussakir and Djakfar, Muhammad (2020) The effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variable. Management Science Letters, 10 (10). ISSN 1923-9335, 1923-9343

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Abstract

This research is aimed to disclose the influence of entrepreneurial orientation and technology orientation on market orientation with education as a moderation variable. Referring to the assumption of research approach, the study uses quantitative approach and causal relationship across variables is examined with SEM-PLS. The object of research includes Small-and-Medium Enterprises in East Java, Indonesia. Sampling method is simple random sampling with Malhotra technique. After applying it to research population, the obtained sample is 150 Small-and-Medium Enterprises. Data are collected with questionnaire. Responses are analyzed using statistic program of Smart-PLS version 3.2.7. Some empirical findings are obtained: (1) The increase of entrepreneurial orientation and technology orientation is going along with the increase of market orientation; (2) Education strengthens the impact of entrepreneurial orientation on market orientation; and (3) Education can reduce the influence of technology orientation on market orientation.

Item Type: Journal Article
Keywords: Entrepreneurial Orientation; Education; Technology Orientation; Market Orientation; Small-and-Medium Enterprises
Divisions: Faculty of Economics > Department of Management
Depositing User: Mufid Mufid
Date Deposited: 02 Apr 2020 10:04

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